The latest logo realized for AT Reining Dream from Belgium. Each letter was fully hand drawn. Additionaly, this logo has the plus of overlapping 3D vector traces, this represented a fascinating challenge.

As already emphasized, a logo conceived around the monogram that represents one of our best works of all time, so much so that it even inspired a pendant/brooch in silver thanks to the collaboration with ANNA CERA CREAZIONI. This logo too demonstrates the importance of monochrome… We want each of our logos to work visually regardless of the color chosen.

One of our craziest works. Not only were both logos drawn entirely freehand, but the graphic element composed of a horse and knight also has no single straight line drawn by hand. It is the result of the intersection of 246 circles! 

The logo, as you can see, was built entirely around the shape of the hexagon, and it posed a twofold challenge. The first was during the conceptual phase—figuring out how to stylize the “P” and the “R” into a reining horse. The second was at the execution stage—drawing the horse’s head and the other graphic elements using only the shape of the hexagon.

Logo created for dalnico.com, for which we also managed the website. This logo was a wonderful graphic ‘nightmare.’ Made entirely by hand, the design of the leaves was so complex that it required the intervention of our colleague artist Maria Chirco, who kindly sketched them freehand before we proceeded with their vector conversion. The leaves appear symmetrical at first glance; however, upon closer inspection, they differ completely between the right and left sides in terms of finish. We also handled the registration of this logo at the European level with EUIPO.

Logo created for the Tuepori project, a tool with a sulfur-based roller that – when passed over the horse at critical points – reveals and alleviates joint and rheumatic pains. As seen in the logo, one of the key points is the atlas, positioned between the animal’s ears. This logo represented a complex conceptual challenge because it wasn’t easy to imagine a graphic element that – at first glance – suggested the type of product being discussed. We also handled the registration of this logo at the European level with EUIPO.

Another very complex project in terms of concept, due to the client’s wish, Stefano Ferri, to include the so-called ‘4 elements’ in the logo: water, air, earth, and fire. Imagining and creating a horse made up of these elements required quite a bit of imagination!