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Strategy

STALLIONS

Strategy

STALLIONS

When a stallion is ready for breeding, the world of showing turns into the world of marketing. The results achieved are certainly decisive, but the clamor around them tends to fade after the first breeding seasons, when people beging to look carefully at his foals’ performance.

These two steps in a stallion’s career need to be communicated to the public. If the web and the magazines have talked about hisresults, the breeding business is entirely in the hands of stallion’s owner/manager. It is essential to provide potential customers with all practical information (horse’s residence, breeding fees, forms, logistics, etc.) to facilitate them in purchasing the breeding. Those who breed for passion, like 99% of buyers, want everything to go as smoothly as possible.

We cannot ignore the fact, then, that many of the foals born will be destined for sale, and, from this point of view, the sire’s visibility in magazines and on social networks, his “media exposure”, can represent a decisive choice factor for many small breeders. It is certainly easier to sell the foal of a “well-known” stallion, in which the owner himself firmly shows his belief with constant advertising investments, than the foal of a stallion that, however successful, has “disappeared from the radar”.

Tristan Dark Horses has set up his “Stallion division” to help you manage your stallion not as a simple passion but as a full-fledged entrepreneurial project, where strategy, planning, and top-level tools can help you not only get back the huge expenses incurred for his show career, but to transform it into the sire that everyone talks about and that everyone wants.

When a stallion is ready for breeding, the world of showing turns into the world of marketing. The results achieved are certainly decisive, but the clamor around them tends to fade after the first breeding seasons, when people beging to look carefully at his foals’ performance.

These two steps in a stallion’s career need to be communicated to the public. If the web and the magazines have talked about hisresults, the breeding business is entirely in the hands of stallion’s owner/manager. It is essential to provide potential customers with all practical information (horse’s residence, breeding fees, forms, logistics, etc.) to facilitate them in purchasing the breeding. Those who breed for passion, like 99% of buyers, want everything to go as smoothly as possible.

We cannot ignore the fact, then, that many of the foals born will be destined for sale, and, from this point of view, the sire’s visibility in magazines and on social networks, his “media exposure”, can represent a decisive choice factor for many small breeders. It is certainly easier to sell the foal of a “well-known” stallion, in which the owner himself firmly shows his belief with constant advertising investments, than the foal of a stallion that, however successful, has “disappeared from the radar”.

Tristan Dark Horses has set up his “Stallion division” to help you manage your stallion not as a simple passion but as a full-fledged entrepreneurial project, where strategy, planning, and top-level tools can help you not only get back the huge expenses incurred for his show career, but to transform it into the sire that everyone talks about and that everyone wants.

The steps of success

1. Halter photography

Photography is the basis of communication (equestrian and not only, of course), and the three photos that can never be missing in a stallion’s portfolio are the three classic photos in halter pose: head, side, three-quarter front. Especially with one of our wallpapers, they become the ideal base for an advertisement or a post on social media.

2. Action photography

A stallion’s action photos do not only convey emotions related to his power or his harmony, they say something very important: that the horse is healthy, fit, and is managed in the best way. A remarkable guarantee for those who want to invest in it …

3. Logo

A vector logo not only identifies your stallion in a simple, effective and immediate way, it opens the doors to the world of merchandising with caps, t-shirts, sweatshirts, etc. All of our logos are designed with this clear destination in mind. Visit the LOGOS section to find out more!

3. Logo

A vector logo not only identifies your stallion in a simple, effective and immediate way, it opens the doors to the world of merchandising with caps, t-shirts, sweatshirts, etc. All of our logos are designed with this clear destination in mind. Visit the LOGOS section to find out more!

4. Stallion’s card

A dynamic stallion’s card is an extremely effective tool for sharing all information relating to your stallion, from the show record to the sire record, from the breeding fee to the contact information. The PDF file is extremely light and all links within it remain active.

4. Stallion’s card

A dynamic stallion’s card is an extremely effective tool for sharing all information relating to your stallion, from the show record to the sire record, from the breeding fee to the contact information. The PDF file is extremely light and all links within it remain active.

5. Promotional video

A 30 “, 60″ or 90” video is the ideal tool to keep the audience’s attention on your stallion. With an effective intro that includes logo animation and a mix of competitions and unreleased content, it is the perfect element to share on social media, with low cost and great impact. The next step is represented by a video that, instead of competitions, shows the horse in action with particularly creative slow-motion effects, perhaps combined with a voiceover the tells his story. The only limit is your imagination!

6. Monopage website

Dedicating a website to your stallion is a very smart marketing move. Not only will you emphasize the size, exclusivity and purpose of the investments made on him, with the right keywords and an eventual SEO campaign you will help search engines to get your stallion to reach exactly the customers you want.

6. Monopage website

Dedicating a website to your stallion is a very smart marketing move. Not only will you emphasize the size, exclusivity and purpose of the investments made on him, with the right keywords and an eventual SEO campaign you will help search engines to get your stallion to reach exactly the customers you want.

7. Social Media

Give your stallion his own page on the main social media, such as Facebook and Instagram. Fill it with engaging content, on a consistent basis, with texts designed to appeal to the audience you’re targeting. Study promotions close to the most important events. And if you feel you don’t have the time or the skills, remember that we are here to help you!

8. 2D Graphic Concept

We have included the graphic concept in the last place because in the equestrian world we are certainly witnessing a decline of the printed media. This does not mean that a design work, perhaps larger than A4, remains a very valid promotional tool in the form of a poster or flyer to be distributed at trade fairs.

8. Concept grafico 2D

Abbiamo inserito il concept grafico all’ultimo posto perché nel mondo equestre si sta sicuramente assistendo ad un declino della carta stampata. Questo non significa che un’opera di design, magari di dimensioni superiori all’A4, resti un validissimo strumento promozionale nella forma di poster o flyer da distribuire alle fiere di settore.