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When a stallion is ready for breeding, the world of showing turns into the world of marketing. The results achieved are certainly decisive, but the clamor around them tends to fade after the first breeding seasons, when people beging to look carefully at his foals’ performance.
These two steps in a stallion’s career need to be communicated to the public. If the web and the magazines have talked about hisresults, the breeding business is entirely in the hands of stallion’s owner/manager. It is essential to provide potential customers with all practical information (horse’s residence, breeding fees, forms, logistics, etc.) to facilitate them in purchasing the breeding. Those who breed for passion, like 99% of buyers, want everything to go as smoothly as possible.
We cannot ignore the fact, then, that many of the foals born will be destined for sale, and, from this point of view, the sire’s visibility in magazines and on social networks, his “media exposure”, can represent a decisive choice factor for many small breeders. It is certainly easier to sell the foal of a “well-known” stallion, in which the owner himself firmly shows his belief with constant advertising investments, than the foal of a stallion that, however successful, has “disappeared from the radar”.
Tristan Dark Horses has set up his “Stallion division” to help you manage your stallion not as a simple passion but as a full-fledged entrepreneurial project, where strategy, planning, and top-level tools can help you not only get back the huge expenses incurred for his show career, but to transform it into the sire that everyone talks about and that everyone wants.
When a stallion is ready for breeding, the world of showing turns into the world of marketing. The results achieved are certainly decisive, but the clamor around them tends to fade after the first breeding seasons, when people beging to look carefully at his foals’ performance.
These two steps in a stallion’s career need to be communicated to the public. If the web and the magazines have talked about hisresults, the breeding business is entirely in the hands of stallion’s owner/manager. It is essential to provide potential customers with all practical information (horse’s residence, breeding fees, forms, logistics, etc.) to facilitate them in purchasing the breeding. Those who breed for passion, like 99% of buyers, want everything to go as smoothly as possible.
We cannot ignore the fact, then, that many of the foals born will be destined for sale, and, from this point of view, the sire’s visibility in magazines and on social networks, his “media exposure”, can represent a decisive choice factor for many small breeders. It is certainly easier to sell the foal of a “well-known” stallion, in which the owner himself firmly shows his belief with constant advertising investments, than the foal of a stallion that, however successful, has “disappeared from the radar”.
Tristan Dark Horses has set up his “Stallion division” to help you manage your stallion not as a simple passion but as a full-fledged entrepreneurial project, where strategy, planning, and top-level tools can help you not only get back the huge expenses incurred for his show career, but to transform it into the sire that everyone talks about and that everyone wants.
A dynamic stallion’s card is an extremely effective tool for sharing all information relating to your stallion, from the show record to the sire record, from the breeding fee to the contact information. The PDF file is extremely light and all links within it remain active.
A dynamic stallion’s card is an extremely effective tool for sharing all information relating to your stallion, from the show record to the sire record, from the breeding fee to the contact information. The PDF file is extremely light and all links within it remain active.
A 30 “, 60″ or 90” video is the ideal tool to keep the audience’s attention on your stallion. With an effective intro that includes logo animation and a mix of competitions and unreleased content, it is the perfect element to share on social media, with low cost and great impact. The next step is represented by a video that, instead of competitions, shows the horse in action with particularly creative slow-motion effects, perhaps combined with a voiceover the tells his story. The only limit is your imagination!
Dedicating a website to your stallion is a very smart marketing move. Not only will you emphasize the size, exclusivity and purpose of the investments made on him, with the right keywords and an eventual SEO campaign you will help search engines to get your stallion to reach exactly the customers you want.
Dedicating a website to your stallion is a very smart marketing move. Not only will you emphasize the size, exclusivity and purpose of the investments made on him, with the right keywords and an eventual SEO campaign you will help search engines to get your stallion to reach exactly the customers you want.
Give your stallion his own page on the main social media, such as Facebook and Instagram. Fill it with engaging content, on a consistent basis, with texts designed to appeal to the audience you’re targeting. Study promotions close to the most important events. And if you feel you don’t have the time or the skills, remember that we are here to help you!