When a stallion is ready for breeding, the world of showing turns into the world of marketing. The results achieved are certainly decisive, but the clamor around them tends to fade after the first breeding seasons, when people beging to look carefully at his foals’ performance.

These two steps in a stallion’s career need to be communicated to the public. If the web and the magazines have talked about hisresults, the breeding business is entirely in the hands of stallion’s owner/manager. It is essential to provide potential customers with all practical information (horse’s residence, breeding fees, forms, logistics, etc.) to facilitate them in purchasing the breeding. Those who breed for passion, like 99% of buyers, want everything to go as smoothly as possible.

We cannot ignore the fact, then, that many of the foals born will be destined for sale, and, from this point of view, the sire’s visibility in magazines and on social networks, his “media exposure”, can represent a decisive choice factor for many small breeders. It is certainly easier to sell the foal of a “well-known” stallion, in which the owner himself firmly shows his belief with constant advertising investments, than the foal of a stallion that, however successful, has “disappeared from the radar”.

Tristan Dark Horses has set up his “Stallion division” to help you manage your stallion not as a simple passion but as a full-fledged entrepreneurial project, where strategy, planning, and top-level tools can help you not only get back the huge expenses incurred for his show career, but to transform it into the sire that everyone talks about and that everyone wants.